style personality overview

We’ve had a lot of people asking us what exactly these “style personalities” we’re asking about are, so we created a little overview of what each one means in relation to a great business appropriate winter coat. Read them over and see where you think you fit best!

Carefree Casual – This is your “jeans and t-shirt” gal. Her look can best be described as active, fresh, comfortable, and easy going. She typically utilizes multiple colors and goes for a more layered look with comfortable, breathable fabrics. As far as style icons, we see her looking to women like Jennifer Garner, Ellen DeGeneres, or Kate Hudson. She would love this coat because it has the practical qualities she looks for (keeping her warm and toasty) but has a more polished look than the ski jacket you know she would rather be wearing. She can wear it over her outfit for work as well as with jeans and a scarf to run errands later; a great jacket that can work with almost every outfit.

Refined Classic – This style personality can best be summed up as the no-nonsense, traditional woman. Their look is known as timeless, authentic, sensible, and of course classic. They will typically lean toward menswear details and tailored looks with practical shoes. For style icons, think Maria Shriver, Jackie Onassis, or Katie Holmes. This coat will fit right into her closet because it’s classic look that she can wear this year, next year, every year. We would be shocked if she didn’t have one or two of these already.

Polished Chic – Typically considered the “high maintenance” style with impeccable attention to detail and the best quality fabrics and designs filling her closet, this is the woman you think of as upscale, elegant, put together and understated. She typically goes for minimalist designs without logos or flashy details but still makes a statement. Some women with whom her wardrobe would relate include Grace Kelly, Audrey Hepburn, Gwyneth Paltrow, and Natalie Portman. This coat is just her cup of tea because of its timeless hue, as well as the detail of the leather on the sleeves. With its monochromatic look you can hardly tell the sleeves have this detail unless you take the time to notice, which she will. It gives an expected look that extra punch of style, exactly what she stands for.

Charming Femme – The Charming Femme girl captures the essence of femininity. This girly girl’s closet can best be described as pretty, sweet, ladylike, and warm. She opts for soft, supple fabrics like silk or chiffon and medium to light neutral colors while incorporating lots of feminine details like skirts, dresses, and antique style jewelry. Her style icons include the likes of Reese Witherspoon, Rachel Bilson, Kristin Davis, and Kate Winslet. This coat is right up her alley because it has the girly detail at the waist and is in such a bright peppy color.

 Fashion Maverick – This style personality can be found on the best and worst dressed lists. They take risks and are typically thought of as trend-setters or eccentric. They’re known for being up to date with the latest designers and having one of-a-kind pieces that nobody else could pull off quite like them. Their closet is best described as sassy, creative, and original. Known for mixing the expected with the unexpected and elaborate adornment, these ladies can look to the likes of Sienna Miller, Sarah Jessica Parker, Kate Moss, and Gwen Stefani for inspiration. This coat is SO perfect for her because it takes a classic trench coat and adds the leather sleeves to take make something typically associated with a look that is classic and understated and making it edgy and innovative.

Stylish Sophisticate – This is the combination of a woman who loves trends but adds sophistication to them so that she doesn’t come off as “young” or “trying too hard”. She has effortless class and trendiness; the ultimate balance. She typically opts for lots of black and white, sleek architectural pieces, and dramatic jewelry to bring that extra oomph to an outfit. Looking at her wardrobe brings to mind words like sleek, modern, dramatic, and European. Her clothes are tailored with a twist using dramatic details and key pieces in an outfit to catch your eye. She’s current, but not overtly trendy. Ladies like her include Courtney Cox Arquette, Cate Blanchett, Sharon Stone, and Angelina Jolie. This coat will need to find its way into her wardrobe because of its collarless style that will fit perfectly with all of her tailored and streamlined looks.

About Stefanie Nissen

Stefanie's passion lies in all things fashion related. Her background is in Fashion Design, where she has a deep understanding of product development, trend forecasting, and design. She became a personal stylist because she gets to help people on a more personal level and find it incredibly rewarding. Find out more

2 Responses to “style personality overview”

  1. Great post Stefanie, very informative. Love it! Denise @MyStyleGenie

  2. I agree with Denise. Stephanie this was a very interesting post. I don’t know how you determined these style personalities but they are very clever and, from my observations of the fashion world, reflect a wide spectrum of styles. I am definately carefree casual: i would wear jeans, t-shirt and sneakers anywhere and everywhere if I could!

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